San Francisco Bay Area Interactive Designer | Art Director

66media.com

Downloadable

Experience

03.2008 - Present

UX 8020, User Experience Consultant

Princepal Consultant

San Francisco, CA

Specialize in user experience design for websites and web applications. The services include:

Translate product requirements into user flows, user interfaces and wireframes
Create paper sketches and active prototypes
Conduct usability, A/B, and multivariate tests
Provide art direction and visual design services that include websites and web applications, logos and iconographies
Oversee the development implementation to ensure design specifications

02.2007 - 03.2008

Interactive Art Director | Design Manager

San Francisco, CA

Managed iwin.com visual and user interface
Provided art and UI direction for product marketing programs and initiatives
Oversaw the design and development of iWin's weekly newsletter promoting the latest games releases
Designed, developed, and maintain iWin's featured game mini-sites
Redesigned the user interface, wireframe and helped maintain the iWin's Game manager, an iTune like application that helps manages downloaded games
Worked closely with developers to ensure design specification by coding prototypes and performing graphic optimization, CSS and HTML
Created merchandise and game art specifications that game studios and vendors follow
Manage a team of designers, contractors and design agencies

02.2004 - 10.2006

, Application Development

Application Art Director

San Francisco, CA

Designed the user interface and oversaw the implementation of Salesforce.com's web-based customer relationship management (CRM) application
Worked with UI designers, usability analysts and UI engineers to ensure a consistent visual presentation throughout the application
Established and maintained the application style guide oversaw its uses
Provided art and design direction vendors and contractors on various salesforce.com on-demand application initiatives

09.2002 - 02.2004

, Corporate Marketing

Interactive Art Director

[ Webby Award 2003 ]
San Francisco, CA

Oversaw the overall design and brand direction of salesforce.com's Web properties including www.salesforce.com, www.crmsuccess.com, Salesforce.com Foundation, and others
Provided art and design direction on layouts, templates and style guide
Designed Web (including direct email and flash "billboards") and print advertising promoting live and online events such as Dreamforce, the Salesforce.com annual user and developer conference
Worked closely with production engineers and project managers to ensure design specification

05.2000 - 10.2001

[ currently Kmart.com ]

Art Director

San Francisco, CA

Established and maintained the "look and feel" of Bluelight.com, the online arm of Kmart Corporation serving millions of customers
Provided art and design direction on layouts, site templates, and graphic user interface
Helped design the online shopping cart and checkout process with UI designers
Created Bluelight.com's specialty stores design, HTML standards and templates, and oversaw the implementation and maintenance of the overall site design
Worked closely with merchants, product managers, and production engineers to ensure design specification by coding prototypes and performing graphic and HTML optimization
Designed the Bluelight.com My Yahoo! co-branded personalize page

04.1998 - 05.2000

Senior Designer

Redwood City, CA

Led the design efforts for the My Excite Start Page (MESP 98-99), one of the most popular personalized start pages on the Web
Designed Excite portal pages and channels such as Auto, Entertainment, Sports, Travel, TV and others
Designed Excite Extreme sponsored by Intel and Excite Swizzle—a teen site for Excite UK in partnership with Procter and Gamble
Designed of the user interface and coded HTML for the Excite Planner, a web-based application that includes Calendar, Address Book, Note Pad, and To Do List
Managed co-brand design efforts in Partner Services such as Prodigy Internet, Dell, Apple and others

06.1996 - 04.1998

Senior Designer

Redwood City, CA

Designed page layout, user interface, logos, and other web graphics for Sega's first online store
Designed graphical user interface for Sega NetLink, a TV Web browsing experience via Sega Saturn game console
Designed Sega featured mini-sites to promote upcoming games, promotions, and events
Led the re-design effort and created a new navigational system and graphical user interface

1995 - 1996

Production Control Engineer

Belmont, CA [ show details ]

Created, reviewed, and maintained manufacturing processes
Performed time studies to improve process procedures and delivery time
Created and maintained production schedules
Designed Wesgo, Inc. image collaterals such as posters and flyers

1992 - 1995

Tsuchiyama and Kaino (Mechanical Engineering Firm)

Design Engineer

Irvine, CA [ show details ]

Designed heating, ventilation, air conditioning (HVAC) systems for commercial, and residential buildings with extensive use of computer aided design software (Auto-CAD)
Coordinated design effort with architects, other designers, and other agencies
Performed administrative tasks including creating, editing, and maintaining documentation using Microsoft Office and other software

Education & Skills

EDUCATION

Bachelor of Science, Mechanical Engineering

[1993]
Long Beach, CA

Associate of Science, Engineering

[1990]
Cypress, CA

Multimedia Studies Program

[1997]
San Francisco, CA

Electronic Art Courses

Center of the Electronic Art [1997]
San Francisco, CA

Continuous Education

Anywhere and everywhere [on going]
I continue to be inspired by the creativity all around; challenged everyday by the ever advancing nature of technology, particularly on the Web. I would put that in the continuing education category.

SKILLS

Software and Tools

Adobe Creative Suite 3:
Photoshop, Illustrator, Firework
Dreamweaver, Flash, InDesign
Adobe (Macromedia) Homesite
Bares Bone Software BBEdit
OmniGraffle
and most other image editing software

Internet

HTML, XHTML
Cascading Style Sheet (CSS)
jQuery*
JavaScript*
ActionScript*
Microsoft Internet Explorer
FireFox
Safari

I am proficient with the software and tools above. I use Adobe Photoshop and Illustrator, the industry standard image editing software on a daily basis.

* As a designer with a passion for technology who have worked closely with developers and engineers, I have a working understanding of client-side or front-end such as HTML/XHTML, CSS, JavaScript, AJAX, ActionScript and UI librirary/framework like

jQuery and mootools, server-side development, and Web standard/accessibility issues.

Awards, Patents & AFFILIATIONS

2003

Webby Award: Salesforce.com

Winner of Business Webby Award in IT & Technology Service category
(See more details)

2005-2007

Patent # 60/827, 870

Computer Telephony Interface (CTI) Integration
A telephone interface inside Salesforce.com application

Member of

The Bay Area chapter of Association for Computing Machine (ACM) Special Interest Group on Human-Computer Interaction (SIGCHI)